De Opsteller was founded by Wai-Yin de Korte, a coach who specializes in helping individuals navigate and resolve complex family dynamics through systemic work & family constellations.

Services

VISUAL IDENTITY

BEHIND THE BRAND

Our challenge was to communicate transformation and healing within systemic work and family constellations. The visual identity embodies this through connection and growth, by using two primary brand colors to express the emotional aspect: a dark tone for unresolved issues and a light tone for insight and acceptance. This approach visually translates the essence of the work into an authentic visual identity.

Beeldmerk voor een coach
Female hands holding a flower representing a journey of transformation and personal growth.