De Opsteller was founded by Wai-Yin de Korte, a coach who specializes in helping individuals navigate and resolve complex family dynamics through systemic work & family constellations.




Our challenge was to communicate transformation and growth within systemic work and family constellations. To illustrate this, we created a visual identity that embodies insight, connection, and healing. We used two primary brand colors to express the emotional aspect: a dark tone for ancestral burdens and unresolved issues, and a light tone for insight and acceptance. With this approach, we translated the essence of the experience and integrated it into a strong visual identity.

Beeldmerk voor een coach
Female hands holding a flower representing a journey of transformation and personal growth.
Visitekaartjes voor een coach