Visual identity

2022

De Opsteller was founded by Wai-Yin de Korte, a coach who specializes in helping individuals navigate and resolve complex family dynamics through systemic work & family constellations.

Services

VISUAL IDENTITY

BEHIND THE BRAND

Our challenge was to communicate the journey of transformation and personal growth. To achieve this, we created a logo that effectively conveyed these elements. For the color palette, we used two main brand colors to represent the emotional journey: the dark color represents the feeling of heaviness and trauma, while the light color symbolizes enlightenment and acceptance. With this approach, we were able to convey the essence of the experience and incorporate it into a cohesive visual identity.